At 3:30 PM Los Angels time, and a Late 12:30 AM here in Oslo Microsoft opened their doors to the long awaited mystery event. The event is taking place at the Milk Studios in Hollywood.
MILK STANDS AT THE CROSSROADS OF THE FASHION, MUSIC, PHOTOGRAPHY, AND FILM WORLDS. A MEDIA COMPANY BASED OUT OF NEW YORK AND LOS ANGELES – MILK SPANS CONTEMPORARY CULTURE AND IS A HUB FOR NURTURING CREATIVITY AND SUPPORTING PARTNERSHIPS WITH SOME OF THE INDUSTRY’S MOST VISIONARY TALENT AND INNOVATIVE BRANDS.
Everyone is guessing a hardware release and naturally that would be a Windows 8 powered tablet, but who knows. If Milk Studios is involved this looks more like a software release of some kind into graphic or video software platforms….
It’s a few minutes left before the event starts and you can follow it through the CNet live blog found here: http://live.cnet.com/Event/Microsofts_mystery_event_in_Los_Angeles
What is interesting is all the hints towards a tablet(ish) device coming is the “shapes” that is shown on the screen that resemble a 16:9 format screen that could be a tablet or maybe a TV? At CNet they’re talking about either a “iPad-killer” or a “Kindle Fire-killer” but I find that the ….-killer term is sort of lame mostly because there won’t come a killer device from anyone for years. It will only be small evolutionary steps. If someone is to kill the iPad it’s Apple themselves. Unless they start adding new and innovative features both for hardware and software, it will kill itself. A bright new shiny display won’t save it.