The predator known as Apple

Ranted frustration post warning

Once upon a time there was a small software company called Apple that was loved by all for their brilliant solutions, great software and hardware.  They thrived for years and created more and more stunning iThings that was the must-have for any it-person throughout the planet. All the other less loved companies with bigger revenue and more sales saw that the iThings had become the iThing to bind them all. They put their best minds together and came up with the Thing. At first it was given cold shoulders because it was lacking the “i” in Things. Still Apple grew and gave the world iThings in colorful variations. Sadly for the less loved companies  - they didn’t have colors so like robots they kept developing their Things with more and more awesome specifications but still… there was no “i” in the Things and there was no bright shining colors either.

Fairytale over. People stopped to love the colors and the i’s – They started to see that it was more of a work tool, something to rely on rather than iCandy and the once slim turtlenecked company that had grown fat saw its history repeat itself (hello Newton and messagepad) and called in the lawyers…. If you can’t win them, you beat them, unfair and square.

Apple has a patent that describes the concept of getting a piece of information (like a phone number) visible on your screen and allow you to do something with that information (call someone at the phone number) . With that patent in hand they have now banned HTC from selling their smartphones in the US from 19 April 2012, unless HTC do something about it.

from BBC News: http://www.bbc.co.uk/news/business-16258916
from NA24 (norwegian): http://www.na24.no/article3296812.ece 

Why can’t apple spend more time on developing great solutions as they once did, rather than becoming this  Ogre beast bringing lawsuits to anyone remotely close to becoming a competitor? This patent battle (not only from Apple) does nothing but to slow down the overall evolution. Please we need great technology, not headlines about who is suing whom over the location of a power button or its design. Yes, you’ve spent billions on research to get the location right and deserves credit and money for your hard work – but get over it! This is minor stupid stuff!

I use Apple hardware every day and have done so for the last 4 years. The more and more sour taste i get in my mouth associated with the brand is far worse now than it ever was while using Microsoft software the previous 12 years.

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