Amazon.com have plans to open their own Android marketplace, called (drum roll) appstore.
Amazon appstore is not necessarily a bad idea because they have the size and capabilities to make it work! One of the biggest differences between this and the official Google Market will be that apps submitted to Amazon will go through a review process before it is made available in the appstore. I like this, and as i’ve said before: You need to have quality control in your mobile application store. and another cause for having QA in mobile app market places are threats of malware, spyware and viruses. The other main difference will be in pricing your app. TechCrunch writes this: “The biggest departure from the mobile app stores we’ve grown accustomed to involves pricing. Unlike Apple’s App Store and Android Market, where developers can set their price to whatever they’d like, Amazon retains full control over how it wants to price your application. The setup is a bit confusing: upon submitting your application, you can set a ‘List Price’, which is the price you’d normally sell it at. Amazon will use a variety of market factors to determine what price it wants to use, and you get a 70% cut of the proceeds of each sale (which is the industry standard). In the event that Amazon steeply discounts your application, or offers it for free, you’re guaranteed to get 20% of the List Price.”
So far, so good!(?) Finally someone “big” enough creates what can become a trustworthy appstore for the android platform, even tho the pricing policy is a bit weird.
The problematic thing about it is that it contributes a great deal to an already fragmented Android platform ecosystem. Making it even more confusing for end users and developers. End users now need to have several marketplace apps installed, they need to find out who’s selling an app at the lowest price, with the best ratings? and where do I get’s updates. What happens if a developer submits an app to Google Market and then decide to move to Amazon appstore. Developers where do you submit your applications? Google Market or Amazon appstore? or both? Do you shop around to see who gives the best payback for sales? How will end users find my apps?
The lack of all these problems is the key to Apple’s success.
Read more in TechCrunch!
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Ordo ad chaos: Android fragmentation
Commentary | January 6, 2011 by Alexander Viken
Amazon.com have plans to open their own Android marketplace, called (drum roll) appstore.
Amazon appstore is not necessarily a bad idea because they have the size and capabilities to make it work! One of the biggest differences between this and the official Google Market will be that apps submitted to Amazon will go through a review process before it is made available in the appstore. I like this, and as i’ve said before: You need to have quality control in your mobile application store. and another cause for having QA in mobile app market places are threats of malware, spyware and viruses. The other main difference will be in pricing your app. TechCrunch writes this: “The biggest departure from the mobile app stores we’ve grown accustomed to involves pricing. Unlike Apple’s App Store and Android Market, where developers can set their price to whatever they’d like, Amazon retains full control over how it wants to price your application. The setup is a bit confusing: upon submitting your application, you can set a ‘List Price’, which is the price you’d normally sell it at. Amazon will use a variety of market factors to determine what price it wants to use, and you get a 70% cut of the proceeds of each sale (which is the industry standard). In the event that Amazon steeply discounts your application, or offers it for free, you’re guaranteed to get 20% of the List Price.”
So far, so good!(?) Finally someone “big” enough creates what can become a trustworthy appstore for the android platform, even tho the pricing policy is a bit weird.
The problematic thing about it is that it contributes a great deal to an already fragmented Android platform ecosystem. Making it even more confusing for end users and developers. End users now need to have several marketplace apps installed, they need to find out who’s selling an app at the lowest price, with the best ratings? and where do I get’s updates. What happens if a developer submits an app to Google Market and then decide to move to Amazon appstore. Developers where do you submit your applications? Google Market or Amazon appstore? or both? Do you shop around to see who gives the best payback for sales? How will end users find my apps?
The lack of all these problems is the key to Apple’s success.
Read more in TechCrunch!
Use Facebook to Comment on this Post
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Tags: Amazon, android, apple, appstore, Google, Market, TechCrunch